All That Glitter and That Gold. Oh, and Blood.

This is about something you might have not heard about, yet. It’s a short but intriguing YouTube video that went viral in Romania in the last week or two. Whilst a very controversial project of digging out gold is being put on hold for numerous reasons in Rosia Montana, a region of Romania, the minds from Papaya Advertising, an independent, local agency came up with a powerful social awareness ad that attracted attention, both good and bad. This is to show that a message can overcome language barriers and social pressure alike, and I suggest you to watch the video below to understand what I’m rambling about. Superb acting from the wonderful Maia Morgenstern just adds to the intensity of the video. The copy is simple and straight forward. “One is worth more than the gold one wears. So is a country.”

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