How a Beer That Doesn’t Exist Fooled Cannes

Yes, you read that well. A beer that doesn’t exist fooled the Cannes Festival. Whilst last year at the showing of the ad, the audience remained in silence with their arms crossed in a disapproving stance shaking their heads from side to side, few knew (actually the ones speaking Portuguese knew) that there was no beer whatsoever and the ad was promoting an advertising festival, during the biggest advertising festival. Advertising-festival-ception. Pretty witty, isn’t it? Here’s a 2 minute video that explains it all. I think it’s absolutely brilliant! Enjoy!



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